Attention homeowners:
People
are always in need of a contractor to handle various home improvement projects,
large or small. With its marketing tactics, Service Magic makes it seem as
though you are receiving qualified contractors to present free quotes. Keyword:
"Free" (estimates and quotes). Now, I want to define the word, free.
What is free? Is the contractor's or sales rep's gas free? How about vehicle
maintenance's, tires, oil changes, brakes, transmission services, are they
free? Let's go a step further; what about the contractor's or Sales rep's time,
is that really free? It is my assessment of the "free" situation that
somebody is getting paid for all of these services, except the contractor.
These are contractor or sales rep expenses. Now let's add service categories to
the free estimate issue concerning the marketing tactics performed by
Contractor Referral Websites. building construction
There
are multiple categories for home Improvements and sometimes those categories
get overlapped. When this happens, you will soon receive multiple phone calls.
This will continue until you answer them all or just get plain frustrated with the
call volume. Why does this happen? Here's why: As part of this pre-qualified
free service to you, the homeowner, each offers multiple categories. These
categories include: Siding, Windows, Roofing, Kitchens, Baths, Painting, Room
additions, etc. You, as just a homeowner who is shopping, are basically a
goldmine for the lead referral service. Meanwhile, the contractors are paying. home
construction
The
submission form for a free estimate does result in multiple contractors being
contacted and, of course, your phone ringing off the hook. Because these
construction sales' leads are force-fed to the contractors within the system,
who are trying to survive and stay in business, you can expect the constant
contact. In some cases, a contractor may just show up at your home when you
least expect it. They are being charged, at the same time, anywhere from $35.00
to $70.00 each for your submission for a free estimate. Add that up by 3 to 10
Contractors on average. Can you blame a contractor who has a credit card that
is being tagged over and over? home contractors
This
affects you! Multiple confusions and people who are not as financially set as
others are helping this travesty of marketing management, or spamming of
homeowners and contractors, by the contractor referral services. This will make
some contractors become upside down financially before they can start your
project, and possibly fail you in the long-run. Free is not the path of a good
end result. Having made this point, please put yourself in the contractor's
shoes of providing great service. If you are getting leads that cost you money
every time your cell phone goes off and you have to jump into making a phone
call almost immediately, as well as setting an appointment against 3 to 10
other contractors, how are your current projects going to suffer if you are not
able to manage your existing projects hands-on? flooring contractor
Please
rethink free estimates on these types of websites before you submit your
information to any contractor lead referral service. We, as contractors, can
appreciate that you are just beginning shopping for a home improvement project.
If you are not ready to move forward in a reasonable time frame, then we also
appreciate you waiting until you are financially ready. Your contractor or
sales rep's time is very important and should be considered as such. local contractors
Contractor referral services are, of course, the "big fish" in all of
the search engines. This is why I have used them as an example. There are many
more of these types of services on the internet, and I recommend checking out
the firms before you start submitting your information. By the way,
pre-qualified does not mean an excellent end result. You still get what you pay
for in the long-run, but many contractors simply build in the rate of failure
per lead right into the job.
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